APEX LEAD PROGRAMS
At Apex Insurance Syndicate we believe that leads are the lifeblood of the industry. AIS uses several lead types including but not limited to Direct mail, Facebook, Internet Leads, Live Transfer, Aged Direct Mail, B Leads, and Television Leads. We do not generate our own leads like many other companies as we are not interested in being a lead vendor and profiting from our own agents via lead costs. What we do offer is a lead menu and contact information with vendors we use and have success with, but agents are open to using any source they prefer. Now when it comes to Direct Mail leads we believe a lead is a lead sure, but some definitely yield better results than others. In our industry, Direct Mail leads have been and as of today still are the king of all lead types. This may not always be the case but as of today, this is the rule.
Direct Mail Leads Types
There are three different types of Direct Mail leads in our industry. The bait and switch which often times includes a Wal Mart gift card just for filling out the lead card, the state program card many clients think this is a free program from the state and the type we use, the straight forward (they say low cost and life insurance) lead which is the most expensive but highest intent lead on the market.
Lead Co-op Programs
We offer different lead programs for a variety of agents budgets that ensures agents the ability to see the amount of clients needed to have a successful week. Lead programs range from our free lead program at a reduced compensation to a full price lead with a with a high compensation level and all levels in between. Programs are upon approval from your up-line and are not guaranteed to all agents or agencies.